WORK
We understand people. People you care about.
The colleague who has quietly started looking elsewhere. The customer who knows your name and has never bought. The family in the community that needed you and couldn't find you in time. Different rooms, the same person in each, behaving in ways that rarely match what the organisation assumes.
There is, in every organisation we have studied, a distance between what it believes about its people and what is actually true of them. It hides in averages and dashboards.
We close that distance, and we do it differently. We listen, we measure, we help organisations develop ways to assess if they are going in the right direction.
We are a people insights company. We specialise in understanding people. We help organisations understand the people they care about.
WORKPLACE
Principles of effective 360° reviews
Most feedback is well-intentioned. A great deal of it does nothing. A surprising amount makes things worse. We design feedback that people can use and actually improve.
Diagnosing deep employee disengagement
A survey may show that engagement is low; it can't say why. Through in-depth conversations, we identified the specific drivers of disengagement and how to fix first.
NONPROFIT
MARKETPLACE
Consumer behaviour research to understand why a well-liked product was not performing as expected
Two-thirds of tea drinkers knew the brand; fewer than one in six had tried it. Our consumer study pinpointed where buyers dropped off and what would turn awareness into trial.
Understanding what property owners look for in an agency when buying/selling their property
High brand awareness does not always translate to consumer choice. We worked with a property agency to understand the psychology of their potential clients.
